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The Chinatown Soccer Club and Adidas released their debut footwear collaboration, the Top Sala CSC, at a select number of exclusive stores worldwide in June of 2008. This special edition shoe is a performance lifestyle soccer boot featuring a custom design on the fairly unknown Top Sala model, housed in a custom-designed box and shipped with a limited-edition zine conceived by the CSC. To celebrate the release of the shoe in NYC, Adidas and the CSC launched a poster campaign in downtown Manhattan and hosted an intimate get-together for friends and family across the street from the club's home turf. Later that summer, Adidas and the CSC created a clubhouse in central Vienna, Austria, home of the 2008 European Championships, which featured artifacts to showcase the club's history and introduce its positive brand of soccer. |
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CSC Top Sala (Side View) |
CSC Top Sala (Top View) |
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CSC Top Sala (Custom Box) |
CSC Zine (Cover) |
CSC Zine (Sample Spread) |
CSC Zine (Sample Spread) |
CSC Zine (Sample Spread) |
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Top Sala Release Poster (1/4) |
Top Sala Release Poster (2/4) |
Top Sala Release Poster (3/4) |
Top Sala Release Poster (4/4) |
Top Sala Release Posters (New York) |
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